LinkedIn outreach
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LinkedIn outreach reaching the wrong people? Every invitation needs a reason.

Your operator picks each person for a reason. On Signal, we also map your buyers and watch for signs they’re ready.

If your LinkedIn outreach reaches students, tiny firms and people who’ll never buy, the list is the problem, not the message. Lists built from job-title filters find people who could buy, not people who need you this month. The fix is a reason for every invitation, and a written list of who to skip.

SampleSay you sell compliance software to CTOs. A filter finds 400 CTOs at 11 to 50-person companies. Only a few have a deal stuck in security review this month, and those few are your list.

In their words

When outreach goes to the wrong people, buyers notice first:

When an agency picked the list

Completely ignored my ICP - reaching out to 1-2 employee companies.

Trustpilot review of a LinkedIn outreach agency, April 2026

The lead list would be of a very poor quality, generated in a few minutes using some online scrapers.

Trustpilot review of a LinkedIn outreach agency, August 2026

The leads they generated were not well-targeted, and many were completely irrelevant to our industry or services.

Trustpilot review of an outsourced sales agency, May 2025

Why lists fill up with the wrong people

Filters match job titles, not problems. So a list built from filters is mostly people with no reason to answer.

That costs more than wasted invitations. LinkedIn’s help page gives this as one reason it may restrict sending: “Many of your invitations have been ignored, left pending, or marked as spam by the recipients.”

Who you pick moves results more than any wording trick. In Belkins’ 2025 data, reply rates ran from 4.2% to 10.5% by industry alone.

If nobody writes down who was skipped and why, the same wrong people come back next week.

Why 100 good picks beat 1,000 invitationsHow we run your LinkedIn accountFinding the step that’s broken

Sources

  1. LinkedIn Help a551012 Types of restrictions for sending invitations. Checked
  2. Belkins LinkedIn outreach study 15.1 million touchpoints, 2025 campaigns, updated 29 June 2026. Checked

How we’d decide who gets an invitation

Your operator is a GTM engineer on our team. That’s true on every plan, Starter included.

  1. 01

    Start from what you sell and who buys it

    On the kickoff call we ask what you sell, who buys it and who you never want contacted. We leave those people alone.

  2. 02

    No reason, no invitation

    Your operator

    Your operator picks each person for a reason you could check: a post, a job ad, a shared connection. If we can’t say it in one sentence, we skip them.

    Why we write down every skip

  3. 03

    On Signal, map your buyers into groups

    Your operator

    Signal sorts your ideal customers into groups, builds lists in Sales Navigator and watches for buying signals. So we reach people when they show they’re ready.

    The buying signals we act on

  4. 04

    Tell us when we’re wrong

    If we pick someone you’d never sell to, say so, and we change the rule.

See how it works, step by step

When this won’t fix it

  1. We can only pick as well as we understand your buyer. If you can’t tell us who buys, we’ll pick badly too.

  2. If your market is only a few hundred people, careful picking helps, but the invitations will run out.

  3. On Starter, we work your connections and a normal LinkedIn search, without buyer mapping or signals. If your buyers aren’t in reach that way, Signal is the plan that finds them.

What each plan includes
A low view along an overgrown track that ends at a buffer stop, a small red lamp lit beside it.

Common questions.

Book a call

25 minutes with our team.

How will you know who my buyers are?

From you, first: what you sell, who buys it and who to avoid. The free audit also lists 10 warm prospects, so you can see how we pick.

Do you use bought lists or scraping tools?

No. Your operator searches LinkedIn by hand, and on Signal builds lists in Sales Navigator. No bought lists, scraping tools or fake profiles.

Which plan fixes this?

If your buyers are already in your network, Starter. If you need new buyers you don’t know yet, Signal. The free audit ends with the plan we’d pick.

Can you message people I’m already connected to?

Yes, on every plan: messages to your existing connections are part of Starter. In Belkins’ data, messages to existing connections got the highest reply rate, 12.2%.

Pick where your route starts.

Every plan includes a dedicated operator, a GTM engineer on our team, and reply handling. Month to month, no minimum. Prices in US dollars.

Starter

$299/ month

Month to month. No minimum.

Your operator works your network and books your meetings.

For founders whose buyers are already in their network, or easy to find in a normal LinkedIn search.

Included

  • 1 LinkedIn account
  • 1 dedicated operator
  • Messages to your existing connections
  • Connection requests through regular LinkedIn search
  • Replies handled for you

Sales Navigator, buying signals, ideal-customer mapping. Those start on Signal.

Start with Starter

Starts with a 25-minute call. Nothing to pay today.

Authority

$1,999/ month

Month to month. No minimum.

Outbound plus inbound, with your voice on LinkedIn.

For founders who want buyers to come to them too.

Everything in Signal, plus:

  • Profile management, with a full rebuild
  • Posting for inbound
  • Brand management
  • Founder content
Start with Authority

Starts with a 25-minute call. Nothing to pay today.

Not sure which plan fits? Get the free audit. It ends with the plan we’d start you on, and why.

Full pricing

See your own outreach take shape.

Paste your LinkedIn profile link. We’ll send the 10 warm prospects we’d start with, your profile score and the plan we’d pick.

The GTME team

Where do I find my link?

On the LinkedIn app: tap your photo, then View profile, then the three dots, then Share via, then Copy link. On a computer: open your profile and copy the address bar.

Free. A person sends your profile score, 10 warm prospects and the plan we’d pick, within 24 hours.

Where should we send your audit?

Profile: linkedin.com/in/

Your audit arrives here. Nothing else, unless you ask.

How big is your network?

LinkedIn shows others only “500+”, so we can’t see this. It helps us pick your plan.

We use your profile link and email to do your audit and send it to you, plus 2 short follow-up emails at most. No newsletter. Privacy notice.

Your score

Sample

60/ 100

Fix first

  1. Headline0 / 10

    Payroll software for UK firms with 20 to 200 staff.

  2. About, the lines before “see more”5 / 10

    Move “cut month-end payroll from 3 days to 1 for 40 firms” to line one.

  3. Connect and contact5 / 10

    Switch the main button back to Connect.

The plan we’d start you on: Starter

See a sample audit